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Best Packaging Redesign
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| Guida’s was awarded the “Best Package Redesign by the International Dairy Foods Association (IDFA)” for their new packaging design for their 16 oz and 10oz bottles. Guida’s had previously gone through a design change in 2003 but consumers did not recognize the product and could not easily identify who it was made by, as a result Guida’s lost significant market share. The change was a welcome site for sore eyes both by consumer and Guida’s. The consumer reacquainted themselves with the product they missed or couldn’t find and Guida’s reacquired the market share they previously lost. A win, win for everyone! |
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